Discover "Learner –Centered Mural Approach®" developed by AID-MENA

Influencing human behavior is a difficult and tricky matter that needs planned and 

 strategic efforts to attempt to change. Recognizing this, the Academy for International Development – Middle East and North Africa (AID-MENA) adopted the science of BC (Behavior Change) through organizing a three-day country based workshops program, in Jordan and Egypt, to introduce the concepts, strategies and approaches for behavior change to different audiences and beneficiaries of the HEYA program. The goal of these workshops was to introduce Behavior Change concepts and strategies and integrate its activities in the operational plan of the HEYA program. In addition to that, this training program was vital in strengthening the organizational capabilities of the partner organizations in this field and in raising their capacity towards community behavior change.

HEYA seeks to influence the behaviors of women and their respective organizations and communities through a range of organizational approaches, policy tools, and community based activities. In many areas of public policy, the range of traditional tools to influence behaviors works well, however, for some social policy problems influencing human behaviors is very difficult and complex and needs strategic and synchronized efforts and interventions.

Our aim is to, create a positive supportive social norm where the new behaviors can be adopted and practiced within a safe environment. Also we aspire to establish an enabling environment where the legislations and policies  will be conducive to the promoted behaviors.

The total of the 35 participants who attended these interactive workshops engaged in stimulating presentations and discussions, which resulted in the creation of a mural which identifies and clarifies the key stages of developing a BC component within the HEYA program actions.

This mural identifies the ingredients needed to create the recipe of successful BC interventions such as: the role of the community and its families in setting the desired social norm for the promoted behaviors, creating an enabling environment of policy and decision makers, identifying the desired behavior/s for each program’s audience within the HEYA program’s goal and the proposed activities that can be conducted within the program to promote and endorse the identified behaviors.

The Learner –Centered Mural Approach® was the tool used to shape this mural. This approach is one of the new training methodologies that were adopted by AID-MENA to serve the HEYA program's BC goals and objectives.

This BC workshop does not end here; it is an ongoing process that will only prosper through the combined efforts of our participants and their feedback and suggestions. That being said, our participants presented recommendations for the next steps towards our mission. Some of these recommendations include, conducting the BC training workshop in Tunisia, Yemen and Lebanon; in addition to that, developing customized packages, tailored to each country's situation, to promote and advocate for the program's activities.